Time spent
Your hours times a modest hourly worth for your region. Set the time, or skip valuing it. This is usually the biggest line.
Attention receiptRough estimate · for perspective
What is your scrolling actually costing you?
Not the platform's profit. Your real-life cost. Answer a few quick questions and the receipt adds it up. Every figure is a rough, directional estimate.
Step 1 of 7Instagram · United States
Which app?
Pick the one you open most.
No signup, no tracking. Skippable steps use a sensible default.
How the receipt is builtDirectional
Trend & impulse buys
Estimated from your app, time, ad load, and one buying-influence answer. No category form, just a believable approximation of trend-driven spend.
Subscriptions
The recurring app and streaming tax you enter, annualized. The one number only you know, so you set it directly.
The other side of the receiptTheir profit
Your time costs you. It also pays them.
Platforms do not publish per-user revenue, so this side uses blended industry CPMs by region and a typical ad load per app. Personalized ads usually sell well above anonymous inventory, and that gap is the premium attached to being identifiable and targetable. Directional, not exact.
They earn / year
$241
Estimated ad revenue tied to your attention on this app.
Data premium
$136
The slice that comes from targeting you, on top of an anonymous ad slot.
Blended CPM
$11
Cost per thousand impressions used for this app and region.
Ads / day
60
Rough ad count from the time and ad load you selected.
Built by MindsNet
Point that same attention at your own goals.
The receipt shows the cost of passive attention. UnAlgorithm and Fields run the opposite loop: choose a goal, gather useful signals, and turn the time into progress instead of a bill.